Using Psychological Selling for Your Business Advantage
You can use words to influence people to take action, but it is not anything like hypnosis or some other nonsense. Understanding how your prospect’s mind works in terms of buying a product is important to make the sale. We want to share what we have been talking about in this intro paragraph on the topic of the psychology of selling.
People like to buy products they can feel – something they can hear, touch, see, taste or smell. This would of course be a concern for those who are old enough to remember no internet, but it is interesting that we have a generation of people who have always known the web. Sometimes folks have a hard time wrapping their heads around that fact, and so they probably end-up not buying on the net. Something like an ebook may be looked at differently, but there are millions of physical products out there, too. On the other hand we would not ever spend any time being overly concerned given the volume of people online, etc. Try to analyze how people shop for products in a store, and find out if you could give them the same kind of experience through your sales page.
Now that the net has been around for a while, very many people have become even more jaded than ever – if that is possible.
You just cannot automatically trust merchants on the net. Risk is something that everybody seeks to avoid and therefore do their homework before actually putting their money at stake. If you are new online, then simply accept that no one is going to believe what you say or trust you. So what’s the solution? Back up all your claims with strong evidence, such as clear testimonials, test results, facts, survey results, expert endorsements, and any scientific data that might help you prove your point.
For people, it’s all about the ego – they are egocentric and all they care about is themselves, and you can’t blame them for that. Why this is so we cannot answer, but the important thing is that you do not necessarily need to understand the exact reasons for this. Then it comes back to what we said about explaining the benefits and all the great ways they will gain from it. Among other things, people need to be able to understand and accept why they need to have your product, or service. That is why you must know your target audience very well in addition to what you are selling. It does take time to establish a positive relationship with potential buyers, but the investment is worth it. So then it comes down to making that happen and then not ruining it.
About The Writer
Erica Jarofsky is a writer for Irina Firstein, who is a relationship counseling new york city
Leave a Reply
You must be logged in to post a comment.