How To Tap Into The Minds of Your Customers Using Psychological Principles
One thing is certain about all sales messages, you must appeal to the person’s psychological state of being in order to get through. This is the plain truth about marketing and advertising, and it has been for very many decades. Here are a few psychological factors that you need to focus on to convert your visitors into sales.
Naturally it does take getting used to spending money on something that you cannot see in person or touch it. This would of course be a concern for those who are old enough to remember no internet, but it is interesting that we have a generation of people who have always known the web. But if somebody does not feel comfortable enough to shop online, then that is their choice. We really have no idea how pervasive this issue is, but we do not fairly well that it exists. Until people have already have had a satisfactory experience in the past, it would be difficult to make the sale for such products. So just imagine what your niche audience is like and who is in it, and that will really help you to know how to present information to them. It’s a fact that people justify their decisions based on facts – this is how they tell themselves that they’ve made a good or a bad decision. That is something you can absolutely trust because people have been doing that for all time. Sure, there is some justifying going on before they buy, but a major amount still occurs after they buy, too. So, remember that it does not matter what you are selling because this little two act play will still be there. If everything fits and is a go, then that is when the plastic comes out.
Our minds, which really means our egos, are intimately involved whenever we make purchases of an uncommon nature. We all tend to see the world from our sense of understanding, and how it relates to use personally. Then it comes back to what we said about explaining the benefits and all the great ways they will gain from it. You will get much farther when you clearly show people all the incredible ways your product will benefit them. That is why you must know your target audience very well in addition to what you are selling.
The use of psychology and what is known about buying behavior has been in existence for close to one hundred years, so you can safely assume that it works very well.
About The Writer
Erica Jarofsky is a writer for Irina Firstein, who is a couple counseling nyc
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